Send it
Meaning
To enthusiastically commit to a difficult or risky action, often with high energy and without holding back.
Origin
The phrase "send it" exploded into mainstream consciousness from the adrenaline-fueled world of extreme sports, particularly skiing and snowboarding culture. It encapsulated the fearless mentality of athletes tackling daring jumps, steep descents, or complex tricks with unwavering commitment. The phrase gained massive traction and became a viral sensation in the mid-2010s, largely due to a widely circulated video clip of a skier enthusiastically shouting "Just gonna send it!" before attempting a seemingly impossible feat. This moment cemented its place in popular lexicon, morphing from a niche sports term into a general declaration of full-throttle determination, ready to tackle any challenge head-on, regardless of risk.
Examples
- The mountain biker eyed the steep, rocky descent and shouted to his friends, "No brakes, I'm just going to send it!"
- When the waves finally reached an epic height, the surfer knew it was his moment to send it and ride the biggest barrel of the day.