Save face
Meaning
To avoid humiliation or preserve one's dignity or reputation in a difficult or embarrassing situation.
Origin
The intricate concept of 'face' as social standing and dignity is deeply embedded in Chinese culture, where losing 'mianzi' (face) can have severe implications for one's public image and personal honor. As Westerners traveled to and from China in the 19th and early 20th centuries, they observed this profound cultural dynamic and began to translate the local idiom 'bao mianzi' (保面子) directly into English. The phrase quickly caught on, becoming a widely understood shorthand in the English-speaking world for the universal human desire to preserve one's reputation and avoid embarrassment, echoing its deep roots in Eastern etiquette and social relations.
Examples
- Despite the company's significant losses, the CEO tried to save face by highlighting minor successes in the quarterly report.
- She told a small lie to save face after forgetting her friend's birthday, rather than admit she'd completely overlooked it.