Flex on someone
Meaning
To deliberately show off one's wealth, skill, or possessions in an ostentatious way to impress or intimidate another person.
Origin
The word "flex" literally describes the contraction of muscles, a foundational act for bodybuilders displaying their sculpted physiques in competitions. This physical show of strength and power laid the groundwork for the phrase's evolution. By the late 20th and early 21st centuries, particularly within American hip-hop culture, "flexing" transcended the gym. It became a powerful metaphor for ostentatiously displaying wealth, status, or talent—not just muscles—to rivals or admirers. This cultural adoption transformed the simple act of tensing into a bold declaration of dominance, extending the concept of a physical show of force into the social arena.
Examples
- After winning the championship, the team captain decided to flex on their rivals by wearing his new diamond-encrusted watch to the post-game press conference.
- She didn't mean to flex on her younger brother, but her brand new sports car certainly made him feel a bit jealous.