Double down
Meaning
To significantly increase one's commitment, risk, or efforts in a particular situation, often in the face of previous setbacks or to achieve a more substantial outcome.
Origin
The phrase "double down" hails directly from the high-stakes world of blackjack, a popular casino card game that gained prominence in the 20th century. In blackjack, after a player receives their first two cards, they are presented with a crucial strategic option: to "double down." This bold move permits the player to double their initial wager in exchange for receiving one, and only one, additional card. It's a calculated gamble, typically made when a player believes they have a strong probability of winning with just that single extra card, or when they're desperate to salvage a poor hand. This daring act of intensifying one's bet, often in a pivotal moment, is what propelled the phrase beyond the card table, imbuing it with the broader meaning of escalating one's commitment or risk in any challenging situation.
Examples
- After the initial marketing campaign failed to meet targets, the company decided to double down on its digital advertising strategy.
- Despite criticism from rivals, the politician chose to double down on his controversial policy proposals.