A high standard
Meaning
A demanding level of quality, performance, or expectation that must be met or exceeded.
Origin
The very idea of a 'standard' has deep roots, stemming from the Old French estandart, which originally described a rallying flag or banner. Think of a medieval battlefield: the standard was literally the focal point, the symbol that stood firm, guiding the troops and representing the honor of the lord or nation. It was a fixed point, a benchmark for allegiance and direction. Over centuries, this powerful image of a fixed, authoritative marker broadened. The word transitioned from a physical flag to an abstract measure—a benchmark for quality, performance, or expectation. So, when we talk about 'a high standard,' we're invoking that ancient sense of something exceptional, something that rises prominently above the ordinary, just as a proud banner once stood tall, demanding attention and respect.
Examples
- The company always maintains a high standard of customer service, ensuring every client feels valued.
- Even under pressure, she consistently delivers work that meets a high standard, impressing her supervisors.